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Japan's App Divided by Function
Japan is not a Facebook country. It is not a Twitter country. Japan is a LINE country — where 1,560 in this crowd use the app to message, pay, and navigate. But the same person also uses YouTube, Instagram, and X. In Japan, each app has a job. You use them all.
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In Japan, LINE is more than a messaging app — it's a piece of social infrastructure. Over 95% of internet users in Japan use LINE for everything from business communications to government notifications. Twitter (X) is the second platform and Japanese Twitter culture is distinctly local: longer, more reflective posts than the English-speaking world, and a strong tradition of anonymous accounts.