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Japan's Quiet Drinking Culture
Japan drinks moderately by global standards — 7.5 litres per capita. But the after-work nomikai culture makes alcohol invisible and inescapable.
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Japan's relationship with alcohol is complicated by genetics — roughly 40% of East Asians carry a variant that causes facial flushing and discomfort when drinking. Yet Japan's drinking culture is deeply entrenched in corporate life. The after-work nomikai (drinking party) is effectively mandatory. Those who can't drink are still expected to attend.