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Samsung's Home Market, Apple's Conquest
South Korea is Samsung's home. Samsung invented the smartphone form factor. Samsung dominates Asia. And yet, in a crowd of 2,000 South Koreans, 480 carry an iPhone. They walk past Samsung's gleaming headquarters and choose the American phone. A nation buys away from itself.
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Samsung's home country is also Apple's fastest-growing market in Asia. Korean consumers, surrounded by Samsung advertising and Samsung-made screens, are increasingly choosing the competitor.
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